Threads Unveils Media Tab and Photo Tagging Feature
Following rivals X and Bluesky, Threads is introducing a dedicated media tab for both photos and videos. This feature aims to enhance user experience by providing quick access to all shared content.
Meta also introduces the ability for users to tag individuals in their shared photos. This addition aligns with user requests and may bolster Threads' competitiveness in the video-first app market.
The new features are accompanied by a "markup" feature that enables users to add their perspectives to others' posts. These capabilities are rolling out globally.
Meta's Threads app has recently surpassed 320 million monthly active users, demonstrating its continued growth despite Bluesky's slowdown.
Meta consistently adds new features to Threads, such as a post scheduler, support for external fediverse profiles, customized feeds, and AI-generated summaries for trending topics, to attract and retain users.