Snap Benefits from TikTok Uncertainty
During Snap's fourth-quarter earnings call, CEO Evan Spiegel attributed a positive impact on the company's business to the ongoing uncertainty surrounding TikTok's future.
Snap's Spotlight feature, an alternative to TikTok, has attracted numerous users, and its popularity is expected to grow if TikTok faces further setbacks in the U.S. The platform has also witnessed a significant increase in creator content, with a 40%+ year-over-year growth in the fourth quarter.
Spiegel emphasized the growth of Snapchat's public content, reaching a milestone of one billion monthly posts. The company is prioritizing this aspect in its strategy.
In the fourth quarter, Snap reported 453 million daily active users, a 39 million increase, and revenue of $1.55 billion, up from $1.36 billion the previous year.
TikTok's uncertainty has not only benefited Snap but has also affected the social media landscape, with platforms like RedNote, YouTube, and Meta reporting increased engagement.