Meta Earnings: AI Monetization Takes Center Stage

Company Overview

Meta Platforms (META) is set to release its fourth-quarter earnings after the market close on Wednesday. The tech giant's stock has gained 15% year-to-date, outperforming the S&P 500.

Key Earnings Focus

AI Monetization: Investors will closely scrutinize Meta's plans for monetizing its artificial intelligence (AI) investments. The company has been heavily investing in AI models, including its proprietary LLaMA framework, which has sparked concerns in the industry.

DeepSeek Impact: Meta's earnings call may also provide insights into the potential impact of DeepSeek, the AI startup whose models have caused market volatility this week.

Financial Expectations

Analysts project Meta's fourth-quarter revenue to reach $46.5 billion, with first-quarter guidance likely around $41.8 billion.

Earnings per share (EPS) is estimated at $6.78.

Operating margin is expected to be 42.6%, driven by increased ad revenue and cost discipline.

Analyst Recommendations

Jefferies: "Buy" rating with a price target of $715. Positive outlook due to AI growth momentum and strong revenue projections.

Truist Securities: "Buy" rating with a price target of $700. Meta poised to benefit from TikTok's challenges in the US.

JMP: "Market Outperform" rating with a price target of $750. Early stages of the AI investment cycle and positive near-term revenue outlook.

Bank of America: "Buy" rating with a price target of $710. Tailwinds include AI revenue growth, messaging monetization, and ongoing cost discipline.