Google Crackdowns on Bogus Reviews
Google has vowed severe penalties for fraudulent reviewers and firms exploiting them, British regulators announced on Friday.
Enhanced Detection and Removal Measures
Google will deploy "rigorous measures" to expose and eliminate sham reviews. Businesses and reviewers using them will be promptly identified and probed.
Zero-Tolerance for Rogue Reviewers
Individuals with repeated bogus reviews will face deletion of all U.K.-related reviews and a ban from posting reviews in the U.K.
Consequences for Review-Boosting Firms
Businesses attempting to inflate star ratings will receive warning alerts and a review posting ban. Persistent violators may lose all reviews from the past six months or more.
Simplified Reporting Channels
Consumers can now swiftly report suspicious reviews involving financial incentives or rewards.
Regulator's Statement
"We've secured changes from Google to ensure robust processes," said watchdog CEO Sarah Cardell. "Consumers can now trust reviews and make informed decisions while leveling the playing field for ethical businesses."
Google's Response
"Our ongoing efforts to combat fraud have blocked millions of fake reviews annually," Google stated. "Collaboration with global regulators, including the CMA, is essential in fighting content fraud."
Ongoing Amazon Investigation
The watchdog is investigating Amazon over similar allegations of protecting shoppers from counterfeit reviews.
Global Efforts Against Bogus Reviews
Authorities in the U.S. have also cracked down, with the Federal Trade Commission banning their sale or purchase and imposing fines on violators.
Methods of Fraudulent Reviews
Bogus reviews are often traded on private social media groups between fake brokers and businesses. Incentives like gift cards may also be offered to induce positive feedback.