Disney Alters DEI Initiatives Amid Federal Rollbacks
Executive Summary
Walt Disney Company (DIS) has withdrawn or revised two diversity, equity, and inclusion (DEI) programs in alignment with the Trump administration's dismantling of federal DEI programs. This move follows a trend among high-profile companies in response to the administration's stance.
Removed Programs
Disney has removed the following programs from its Diversity, Equity, and Inclusion section:
* Reimagine Tomorrow: A digital platform that amplified underrepresented voices and showcased the company's DEI commitments.
* Disney Look: Appearance guidelines that have been updated to foster a more inclusive work environment.
Context
President Trump has actively opposed DEI programs at the federal level, prompting several companies to take similar actions. This includes companies such as Target, Meta, Walmart, and McDonald's. Notably, some companies, including Costco and Apple, have maintained their DEI initiatives.
Disney's Specific Situation
Disney's DEI adjustments are particularly noteworthy given the company's previous legal battle over its special tax district in Florida. Controversy arose when Disney voiced opposition to the state's so-called "Don't Say Gay" law.
CEO's Perspective
Disney CEO Bob Iger has acknowledged concerns about the company's perceived "woke" agenda. He emphasizes that Disney's primary mission remains entertainment and that the company should not have an agenda-driven approach to storytelling.
Business Considerations
Iger acknowledges his responsibility to both the business and its employees. He states that DEI investments are crucial for fostering a thriving work environment. However, he believes the company should only take political positions when they directly impact the business or its people.