The Rising Dollar: Impact on Corporate Earnings

Strong Dollar Impacts on Businesses

The recent surge in the value of the US dollar has significantly impacted corporate earnings. Companies exposed to international markets face headwinds due to unfavorable foreign exchange conversions, leading to slower revenue and earnings growth.

Tech Giants and Consumer Brands Affected

Major tech companies, including Apple (AAPL), Alphabet (GOOG), and Microsoft (MSFT), generate a substantial portion of their revenue overseas. These companies have highlighted the impact of foreign exchange on their earnings and guidance. Amazon (AMZN), with a smaller international footprint, still reported a significant headwind of approximately $900 million in Q4.

Traditional Industries Also Impacted

The rising dollar has extended its impact beyond tech companies. McDonald's (MCD) and Coca-Cola (KO) have projected currency headwinds for 2025 EPS and comparable EPS growth, respectively. Johnson & Johnson (JNJ) anticipates a $1.7 billion hit to full-year sales due to foreign exchange fluctuations.

Causes of the Dollar's Strength

The dollar's resurgence is primarily driven by:

* The election of President Trump and his proposed policies, such as tariffs and tax cuts, which are seen as boosting the economy.
* The recalibration of future Fed easing due to strong economic data, leading to expectations of higher interest rates.

Continued Bullishness Around the Dollar

Analysts predict the dollar's strength to persist, with Goldman Sachs forecasting a 3% appreciation over the next twelve months. The combination of solid US economic growth, strong asset returns, and the threat of tariffs supports the bullish sentiment surrounding the dollar.