Super Bowl Sunday: Food and Beverage Stocks to Watch
Wing Craze Drives Restaurant Sales
As fans gather for Super Bowl LIX, the National Chicken Council predicts a record consumption of 1.47 billion chicken wings. This surge in demand is expected to boost restaurant chains like:
* Wingstop (WING): Same-store sales increased 20.9% in Q4 2024. Wall Street projects an 11.70% year-over-year jump for Q4 2025.
* Buffalo Wild Wings: Recorded its highest sales in history on Super Bowl 2024, selling over 11 million wings.
Pizza Powerhouses Dominate
* Domino's (DPZ): Leads the pizza market with its value-oriented approach. Expected to sell 2 million pizzas on Super Bowl Sunday, a 40% increase from a typical Sunday.
* Wingstop: Offers a $16.99 boneless meal bundle that has boosted transactions and same-store sales.
Beer and Snacks Soar
* Molson Coors (TAP): Likely to benefit from Super Bowl advertising and easier year-over-year comparisons. Analysts expect a 7.3% decline in volume for its latest quarter.
* Mondelēz (MDLZ): Oreo cookies remain a growth driver, with packaging innovations enhancing its marketing message.
* PepsiCo (PEP): May face challenges due to market share loss to Coke. Its salty snack business is also struggling.
Inflation Concerns Linger
Despite the Super Bowl boost, food and beverage companies are facing challenges with inflation-weary consumers. Restaurant chains are better positioned than snack brands in terms of value perception and overcoming sticker shock.