Target Scales Back Diversity Initiatives Amid Conservative Pressure
New York, NY (AP) - Discount retailer Target has announced plans to reduce its diversity, equity, and inclusion (DEI) initiatives, joining a growing list of corporations facing pressure from conservative groups and the White House.
The Minneapolis-based retailer will discontinue its "Belonging at the Bulleye" program, which was launched in 2020 to support Black employees, customers, and businesses following the police killing of George Floyd. Additionally, Target will no longer set DEI goals on a three-year cycle, which included hiring and promoting more underrepresented groups.
In a memo to employees, Kiera Fernandez, Target's Chief Community Impact and Equity Officer, described the changes as part of a "next chapter" in the company's efforts to create an inclusive workplace and customer experience. She emphasized the importance of staying current with the evolving social landscape.
Target's move follows a recent Supreme Court decision outlawing affirmative action in college admissions. Conservative groups have used this ruling to attack corporate DEI programs, arguing that they are discriminatory. Several companies, including Walmart, McDonald's, and John Deere, have already reduced or eliminated their DEI commitments.
Unlike some of its competitors, Target's focus on diversity and inclusion predates 2020. However, the company has recently faced backlash from conservative customers and organizations for its support of LGBTQ+ rights. Target has previously faced threats of boycotts and has removed some Pride Month merchandise from stores.
Despite the challenges, some companies have resisted the pressure to abandon DEI initiatives. Costco shareholders recently rejected a proposal to evaluate the risks of the company's DEI practices, with over 98% of shares voting against the measure.