Wingstop and Domino's Poised for Super Bowl Sales Surge
As the nation eagerly anticipates Super Bowl LIX, analysts predict a substantial boost for the largest restaurant chains.
Chicken Wing Craze
The National Chicken Council estimates fans will consume a record 1.47 billion chicken wings during the game. Wingstop, known for its boneless wings, witnessed a 20.9% surge in same-store sales last quarter and anticipates an 11.70% year-over-year jump in Q4.
Pizza Perfection
Domino's Pizza leads the pizza industry with its value-oriented perception. Despite menu innovations like its New York-style pizza, the company expects a 40% increase in deliveries compared to an average Sunday, with 2 million pizzas sold.
Beverage Bonanza
Molson Coors and Mondelēz are touted as top plays in the beverage category. Molson Coors presents a "good launch point" for the Super Bowl, while Mondelēz's Oreo cookies continue to drive growth.
Struggling Competitors
Meanwhile, PepsiCo faces challenges. Mountain Dew and Pepsi lose market share to Coke, and its salty snack brands, Doritos and Lays, continue to struggle. Despite meeting expectations in its latest earnings report, Frito-Lay North America sales declined by 2.7% year-over-year.
Inflation Impact
Chicken wing prices have increased by 7.2% due to supply-demand imbalance. Grocers balance demand by raising prices to prevent shortages. Snack brands grapple with sticker shock among inflation-weary consumers.