Super Bowl Sunday Set to Drive Record Sales for Restaurant Chains and Food Giants
Super Bowl Sunday, one of the most significant sporting events of the year, will provide a major boost to the nation's largest restaurant chains and food companies. The National Chicken Council estimates that fans will consume a record-breaking 1.47 billion chicken wings during the event.
Top Performers: Domino's and Wingstop
Analysts highlight Domino's Pizza and Wingstop as top performers in the delivery-centered category. Wingstop's same-store sales surged 20.9% in the last quarter, with projections of an 11.70% year-over-year jump in the fourth quarter.
Buffalo Wild Wings and DoorDash
Buffalo Wild Wings, owned by Inspire Brands, experienced its highest sales day in history during Super Bowl 2024, selling over 11 million wings. DoorDash witnessed a significant spike in orders for buffalo wings, cauliflower wings, pepperoni pizza, and chocolate-covered strawberries compared to the previous year.
Chicken Wing Prices and Demand
Chicken wing prices have increased by 7.2% year-over-year, reflecting the high demand and grocers' efforts to balance supply.
Tyson Foods and Domino's
Tyson Foods CEO Donnie King notes that the period leading up to Super Bowl Sunday typically sees the highest two weeks of sales for chicken wings. Domino's continues to dominate the pizza market with its value-oriented approach and new menu offerings, such as New York-style pizza.
Beverage and Snack Industry
Molson Coors and Mondelēz are expected to benefit from Super Bowl Sunday. Molson Coors, known for its 60-second commercial spot, is projected to experience a positive launch point for its products. Mondelēz's Oreo cookies remain a growth driver for the snack giant, with its innovative packaging and marketing strategies.
PepsiCo's Challenges
PepsiCo may face some challenges during the game, with its Mountain Dew and Pepsi brands losing market share to Coke. Its salty snack business, Doritos and Lays, is also struggling. However, the company remains optimistic about the snacking category's return to growth.