Starbucks Enhances Coffeehouse Experience with Returning Amenities and Refreshed Policies
Seattle, WA – January 10, 2023 – In a bid to re-engage customers, Starbucks has announced the return of beloved coffeehouse amenities and implemented a new code of conduct.
Coffeehouse Enhancements
* Free In-House Refills: Customers can now enjoy complimentary refills of their hot or iced beverages when consumed within the store.
* Ceramic and Glassware: Beverages will be served in ceramic mugs or glassware, or in clean personal cups brought from home.
* Condiment Bar: Condiment bars are back, stocked with milk, creamer, and select seasonings, providing customers with greater customization options.
Code of Conduct
* Purchase Requirement: Effective immediately, all company-owned North American stores require a purchase before customers can utilize the seating areas or restrooms.
* Prohibited Activities: The updated code of conduct prohibits discrimination, harassment, consumption of outside alcohol, smoking, vaping, drug use, and panhandling.
Reasoning
These changes align with CEO and Chairman Brian Niccol's commitment to prioritize customers and improve the in-store experience. He acknowledged that Starbucks has not consistently delivered on its promise of a welcoming and enjoyable atmosphere.
Additional Details
* The code of conduct will be prominently displayed in all U.S. locations.
* While Starbucks understands that customers may need to use facilities before purchasing, the priority is now given to paying patrons.
Conclusion
By reinstating customer-focused amenities and establishing clear expectations, Starbucks aims to enhance the coffeehouse experience and foster a more inviting and enjoyable environment for its patrons.