Starbucks Prioritizes Customer Experience and Safety with Updated Coffeehouse Code of Conduct
In response to customer and employee feedback, Starbucks (SBUX) has implemented a Coffeehouse Code of Conduct, restricting in-store access and restroom use to paying customers. CEO Brian Niccol emphasizes the importance of a welcoming and safe environment for both employees and patrons.
Key Features of the Code of Conduct
* Only paying customers are permitted to utilize seating areas and restrooms.
* The move aims to enhance the customer experience and address safety concerns.
* Additional security measures may be deployed if necessary.
Differentiation Strategy
Niccol highlights Starbucks' unique offerings, including skilled partners, premium coffee, and a welcoming ambiance. These elements set the brand apart from drive-through coffee chains that are gaining popularity.
Expansion and Optimization
Starbucks aims to double its US footprint, with plans for more store openings in underpenetrated markets like Texas and the Southeast. However, the company acknowledges that some underperforming stores may need to close to ensure future success.
Analyst Outlook
Analyst Sharon Zackfia anticipates a slowdown in restaurant development in fiscal 2025 due to necessary renovations and capital allocation for turnaround efforts. New US locations continue to drive sales growth and contribute significantly to incremental revenue.