PepsiCo CEO Calls for Collaboration to Eliminate Artificial Colors in Food
DAVOS, Switzerland - PepsiCo CEO Ramon Laguarta seeks to address concerns raised by critics within the Trump administration regarding the food industry's practices. "We've been leaders in reducing sodium, sugar, fat, and artificial colors," Laguarta stated at the World Economic Forum.
Amidst sentiment shifts due to the new administration's stance on packaged food, Laguarta emphasized PepsiCo's commitment to health and well-being initiatives. He expressed a desire to collaborate with the administration to establish a science-based and pragmatic approach to eliminate artificial colors from food in the US within three to four years.
Laguarta also acknowledged recent performance challenges in the company's snacks and beverages divisions, attributing them to cautious consumer spending and currency fluctuations. Despite reporting mixed third-quarter results, he expressed confidence in the company's ability to improve.
Analysts remain cautious, anticipating a below-algorithm guidance for both revenue and earnings in 2025. However, they recognize PepsiCo's potential for earnings growth as the company focuses on reinvigorating weaker business segments.
For investors, PepsiCo's recent stock price decline reflects both external concerns and internal performance issues. The company's CEO remains optimistic about the company's future, emphasizing its commitment to positive change.