Morgan StanleyUpgrades LVMH to 'Overweight' on Improved Prospects
Morgan Stanley has upgraded its rating on LVMH (LVMHF), the French luxury goods conglomerate, from 'equal weight' to 'overweight.'
In a research note, the investment bank cited improved industry dynamics and company-specific factors as Gründe für das Upgrade. LVMH's key brands, including Vuitton, Tiffany, and Bulgari, are seeing improved prospects.
"While LVMH should face a number of challenges in 2025, the Group's prospects have materially improved in recent weeks," Morgan Stanley wrote.
The upgrade reflects LVMH's strong performance in recent quarters and the company's continued focus on innovation and customer engagement.