MicroStrategy Unveils New Name and Logo, Emphasizing Commitment to Bitcoin
MicroStrategy, the world's largest corporate holder of bitcoin, has announced a rebranding to "Strategy" and unveiled a new logo that reflects its focus on the cryptocurrency space.
The rebrand is described as a "natural evolution" as the company seeks to integrate bitcoin into its core business operations. MicroStrategy, founded by Michael Saylor, has been a prominent advocate and investor in bitcoin. Its shares experienced significant growth last year, leading to its inclusion in the Nasdaq 100 index.
The company defines itself as the world's "first and largest Bitcoin Treasury Company" in its rebranding statement. Its new logo features a stylized "B" that symbolizes its bitcoin strategy.
MicroStrategy is expected to report its quarterly earnings later today.