Meta Courts TikTok Creators with Bonuses, Content Deals, and Support
Meta is offering TikTok creators incentives to join its platforms, including:
* Bonuses: Eligible creators can earn up to $5,000 over three months for posting Reels on Instagram and Facebook.
* Content Monetization: Access to Facebook's program that allows creators to earn from their content.
* Content Deals: Partnerships to help creators grow their audiences on Meta platforms.
* Meta Verified: One-year trial for some creators, including verified badge, account support, and impersonation protection.
Background:
TikTok recently faced outages in the US. Meta is leveraging the uncertainty surrounding TikTok's future to attract its creators.
Reels Updates:
Meta is making Reels more appealing to TikTok creators by:
* Extending the maximum length to three minutes for US creators.
* Increasing the prominence of Reels in Instagram and Facebook.
* Optimizing ranking systems to support emerging creators.
Additional Measures:
* Meta is optimizing its profiles to allow creators to showcase handles and follower counts from other platforms.
* The company has launched the Edits app to compete with TikTok's Capcut.
* Instagram has introduced updates to enhance Reels discovery and encourage conversations.