Social Media Income: Breaking Down the Revenue Streams
In the realm of social media, content creators and influencers are harnessing the platform's potential to generate substantial income streams. Mary Esposito, founder of the online brand Money with Mary, shares her experience and sheds light on the monetization strategies that have fueled her financial success.
Viral Content ≠ Big Paydays
Despite garnering millions of views and likes, Esposito's viral posts alone did not result in significant earnings. For instance, a highly popular video earned her a mere $140 from Instagram.
Brand Deals and Sponsorships: The Primary Revenue Drivers
According to Esposito, sponsorships and brand deals account for the majority of her income. Partnering with companies to promote their products and services can provide lucrative opportunities for content creators.
Diversifying Platforms for Long-Term Success
While TikTok was instrumental in building her platform, Esposito recognized the potential instability of the app's legal status. She strategically pivoted to Instagram as her primary platform to establish a stable foundation for her business.
Consistency over Virality: The Importance of Consistent Engagement
Esposito highlights the allure of virality on TikTok, but points to Instagram's more consistent engagement rates as a benefit for pitching to brands.
Leveraging Multiple Platforms for Growth
Esposito utilizes TikTok and YouTube Shorts to drive potential followers to her Instagram, enhancing her sponsorship opportunities.
Social Media: A Double-Edged Sword
While acknowledging the financial opportunities social media has provided, Esposito also emphasizes its inherent ups and downs. The platform can be unpredictable and requires creators to adapt quickly to changes.