Henkel Divests North American Retailer Brands Business to First Quality Enterprises
German consumer goods giant Henkel has announced the sale of its retailer brands division in North America to First Quality Enterprises, LLC. The two companies have agreed to keep financial details of the transaction confidential.
This move marks the culmination of Henkel's portfolio optimization strategy, which was initiated in February 2022. Since then, the company has sold or discontinued brands and businesses generating over €1 billion in revenue.
Henkel's decision to divest its North American retailer brands business aligns with its strategy to focus on its core growth categories. The company remains committed to its consumer brands segment, which includes leading brands such as Persil, Schwarzkopf, and Loctite.