Formula One Kicks Off 75th Season with Record-Breaking Launch and Growing Global Appeal
Liberty Media-owned Formula One commenced its 75th season in London, unveiling a series of milestones that underscore the sport's unwavering growth and accessibility.
At the iconic O2 Arena, teams simultaneously showcased their 2025 race cars for the first time, marking a significant shift in the sport's presentation. With attendance and viewership reaching new heights, Formula One has expanded its calendar and welcomed top performers such as Morgan Stanley to its investor base.
Beyond the cars, the London event provided a platform for fans to interact with the sport's stars, fueling the popularity ignited by Netflix's "Drive to Survive" docuseries. The show's seventh season promises to further captivate audiences ahead of the season-opening Australian Grand Prix.
Formula One's US presence continues to surge, with marquee races in Miami, Las Vegas, and Austin. The sport's appeal has drawn American automakers back to the grid, including Ford as Red Bull's powertrain partner and GM's Cadillac.
As Liberty Media's US broadcast rights expire this year, the competition for lucrative deals intensifies. ESPN, currently the broadcaster, may face challenges with increasing license fees. Netflix, NBC, and Amazon Prime are among the potential bidders poised to capitalize on Formula One's global growth.