Unlocking Ford's Performance Edge
Ford CEO Jim Farley's mantra, "No more boring cars," resonates in the company's Season Launch, highlighting its racing endeavors and performance vehicles.
The Importance of Performance Vehicles
Mustang, Bronco, and Raptor are crucial vehicles for Ford, contributing significantly to global profits. Their popularity among enthusiasts reinforces their brand image and revenue stream.
Race-Inspired Performance
Ford heavily invests in racing, transferring technology from the track to the consumer market. Innovations from Raptor R, Mustang GTD, and Dark Horse R are direct outcomes of racing efforts. Ford's recent Daytona 24-hour race victory showcases the synergy between racing and product development.
Racing's Impact on Ford Products
From road cars to trucks, Ford's racing heritage influences its products. Road vehicles benefit from race-proven performance, while racing provides a testing ground for advanced technology. Formula One advancements in aerodynamics and failure prediction will be shared with Ford Pro customers.
Marketing through Racing
Ford views racing as an investment in product development rather than a marketing cost. The transfer of racing technology into production vehicles sets companies like Porsche and Ford apart.
Sustainability in Racing
Ford aims to focus on customer racing over company-run racing, fostering a sustainable business model like Porsche's. By selling race cars to customers, Ford can generate revenue and reduce marketing expenses.
Profitability in Race Car Sales
Ford's driving schools and Bronco off-road experiences generate revenue. Tying race car sales to production vehicles and racing as a business creates a profitable ecosystem.