David Beckham's Brand Trademark Rights Granted in Russia
DB Ventures, a company managing David Beckham's brand, has successfully secured trademark rights in Russia. The application was filed in 2022 and recently approved.
Extensive Product Range under Beckham Brand
The trademark allows the use of Beckham's name for a wide range of products in Russia, including:
* Yoga mats
* Pet blankets
* Bed linen
* Sleeping bags
* Beer mug mats
* Nappies
* Loose cotton fabric for cheesemaking
Protection of Beckham Brand Overseas
DB Ventures stated that securing the trademark is a routine measure to protect Beckham's brand in international markets. This move comes amidst restrictions imposed by the UK on certain Russian entities and individuals due to sanctions.
Beckham's Support for Ukraine
Despite the ongoing conflict in Ukraine, DB Ventures emphasized that it has not violated any laws or sanctions. The Beckham family has publicly expressed support for Ukraine, providing financial aid and raising awareness about the situation.
International Companies Operating in Russia
While many Western companies have withdrawn from Russia, over 2,000 foreign firms continue to operate in the country. Burger King and Unilever are among those maintaining a presence despite their initial announcements of withdrawal.
Authentic Brands Group's Role
Authentic Brands Group, which holds a majority stake in DB Ventures, stated that trademark filings are a standard practice to safeguard their intellectual property worldwide.