Social Media Monetization: Content Creation Beyond Viral Success
In the realm of social media, content creators and entrepreneurs are leveraging platforms to generate substantial income. While viral content may garner significant views and likes, it doesn't always translate into financial rewards.
According to Mary Esposito, creator of the online brand Money with Mary, sponsorships and brand deals form the core of her revenue stream. "Instagram paid me $140" for a video that garnered over 100 million views and 10 million likes. "That's less than $10 per million views."
Despite TikTok's potential for viral reach, Esposito emphasizes the importance of diversifying platforms. Instagram serves as her primary base, offering a more consistent engagement rate. She utilizes TikTok and YouTube Shorts to drive traffic to her Instagram account, strengthening her pitch to brands for collaborations.
Espósito recognizes the "ups and downs" of social media platforms. Her content journey began with crochet videos at age 14, evolving into a mission to promote financial literacy among Gen Z. By identifying gaps in traditional education, she created a platform to empower her generation.
As the TikTok ban threat loomed, Espósito pivoted to Instagram, establishing it as her primary platform. She believes that a balanced approach, utilizing multiple platforms and directing followers to a central hub, is crucial for sustainable success.
Espósito's journey highlights the complexities of social media monetization. While viral content can boost visibility, it's essential to diversify platforms, focus on sponsorships, and leverage cross-promotion to maximize revenue potential.