Colombia's Flower Industry Blooms for Valentine's Day
Nestled in Colombia's high-altitude savannas, the country's mild climate and ideal growing conditions have solidified its position as a global flower-growing hub. Just north of Bogotá, dedicated women meticulously prepare nearly 18,000 rose stems daily, adorned with hearts on cellophane, destined for Valentine's Day bouquets across the United States.
Representing approximately 40% of the flower and nursery stock value in the US, Colombian stems drive a significant market share. However, a recent tariff dispute between the US and Colombia threatened to disrupt the industry's peak season.
"Tariffs determine the price," said Carmen Bravo, owner of the Belen de los Tejares flower farm. She expressed relief when the tariff conflict was resolved, averting potential devastation for an industry that generates $1.7 billion in annual exports to the US.
Colombia, the world's second-largest flower exporter, begins preparations for Valentine's Day in October, ensuring stem selection, quantities, and prices are agreed upon with trading companies. Approximately 26,000 acres are dedicated to flower cultivation in Colombia, with Valentine's Day accounting for a substantial portion of sales, particularly for smaller operations like Bravo's.
Bravo emphasizes the responsibility she feels towards her staff, primarily mothers supporting their families. Despite the relatively low compensation, the industry provides employment and stability. "This is a challenging job, but it allows them to educate their children and provide shelter," she said. "We're on a tightrope now, and a single misstep could have dire consequences."