Brinker International's Chili's Surges with Value Marketing and Food Upgrades

Company Performance

* Brinker International (EAT) stock has surged 348% over the past year.
* Chili's, a Brinker-owned restaurant chain, has outperformed major restaurant competitors.
* Brinker's market capitalization stands at $8.1 billion.

Sales Growth

* Chili's same-store sales surged 31.4% year over year in the latest quarter.
* The chain experienced a 19.9% increase in customer visits.
* Citi analyst Jon Tower attributes the growth to "better food, service, atmosphere, and marketing."

Growth Strategies

* Value marketing initiatives target customers who view dining out as a luxury.
* Investments in higher-quality ingredients, such as whole chicken and crispier bacon.
* Freshly made guacamole replaces day-old guacamole.

Pipeline Initiatives

* Menu additions include revamped ribs with enhanced smoke and sauce.
* Softer fajita shells after two years of development.
* A surprise menu item, potentially a chicken sandwich.
* Turbochef ovens to improve food delivery speed.

CEO's Outlook

* CEO Kevin Hochman forecasts further changes to drive growth over the next three years.
* Hochman emphasizes the importance of innovation and adapting to industry trends.

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